We helped GRUMA on its way to digital transformation by creating an online configurator for its forklift business
Metal – Engineering
German forklift and agricultural machinery distribution and service provider GRUMA required to optimize its sales processes in the forklift business in order to make use of digital sales possibilities, cut down the time the sales team spends on researching the clients’ specific needs and simultaneously enhance the service quality.
GRUMA partnered with TronIT to create an online configurator that integrates digital data from forklift suppliers on recent offers and pricing, and automates the start of the sales process.
GRUMA, a German, family-owned business headquartered in Friedberg near Augsburg, delivers first-class service and the highest product quality in the field of commercial vehicles. Employing around 1,100 specialists across Germany, GRUMA sells, rents, maintains and repairs vehicles for agricultural, municipal and structural purpose like forklifts, agricultural machinery, warehouse technology or working platforms.
Technologis Backbone incorporates
- SAP HANA XS Advanced (SAP XSA)
- SAP HANA DB
- SAP Cloud Platform
- SAP UI5
- SAP Fiori Elements
- Spring Boot
- Microsoft Azure
- HTML 5, CSS
- Rest API
- Talend, Jasper
”Our business is changing. Sales move online and into the digital worlds. As a service provider, it is of our utmost importance to spearhead the digital transformation race and take a pioneering role in our industry.Oliver PaulManaging Director, GRUMA
Thanks to the online configurator our sales processes are ideally supported through our website. Furthermore, we receive comprehensive data that helps us targeting our sales efforts and optimizing our service. The online configurator adds reals value to our business and gives us the competitive advantage we need for future success