Online configurator

We helped GRUMA on its way to digital transformation by creating an online configurator for its forklift business


Metal – Engineering

Executive Summary

German forklift and agricultural machinery distribution and service provider GRUMA required to optimize its sales processes in the forklift business in order to make use of digital sales possibilities, cut down the time the sales team spends on researching the clients’ specific needs and simultaneously enhance the service quality.

GRUMA partnered with TronIT to create an online configurator that integrates digital data from forklift suppliers on recent offers and pricing, and automates the start of the sales process.

About Linde

GRUMA, a German, family-owned business headquartered in Friedberg near Augsburg, delivers first-class service and the highest product quality in the field of commercial vehicles. Employing around 1,100 specialists across Germany, GRUMA sells, rents, maintains and repairs vehicles for agricultural, municipal and structural purpose like forklifts, agricultural machinery, warehouse technology or working platforms.


Optimize sales processes

An increasing amount of time in sales processes was used on personal meetings and telephone calls with (potential) customers to find out their requirements.


Enhance service quality & transparency

The customer had no transparent overview about sales options and possibilities within the forklift business but had to fully trust the GRUMA sales offer.


Get future-ready

The goal was to create an open, easy-to-use online platform that could be easily adopted for different digital purposes in the future.


We have successfully

designed developed improved optimized the majority

of applications

The Solution

GRUMA meinStapler is an innovative, interactive and responsive online configurator showcasing an easy-to-use click-though questionnaire based on a shared document repository hosted in AWS.

Technologis Backbone incorporates

  • SAP HANA XS Advanced (SAP XSA)
  • SAP Cloud Platform
  • SAP UI5
  • SAP Fiori Elements
  • Java
  • Node.js
  • Spring Boot
  • SonarQube
  • Microsoft Azure
  • Jenkins
  • Bitbucket
  • HTML 5, CSS
  • JavaScript
  • Odata
  • Json
  • Rest API
  • Talend, Jasper
  • ActiveMQ
  • ElasticsSearch

Our business is changing. Sales move online and into the digital worlds. As a service provider, it is of our utmost importance to spearhead the digital transformation race and take a pioneering role in our industry.
Thanks to the online configurator our sales processes are ideally supported through our website. Furthermore, we receive comprehensive data that helps us targeting our sales efforts and optimizing our service. The online configurator adds reals value to our business and gives us the competitive advantage we need for future success

Oliver PaulManaging Director, GRUMA

Let’s collaborate