A software solution for shortening URLs to be used in Twitter and other short message platforms

Industry
Communications

Location
Austria

01 Overview

Link Shortners are a known technology with many products available across the WWW. However, the Head of Chapter 4, a leading communication consultancy across CEE, saw a business opportunity in having a tailored platform that can be offered exclusively to their clients. Tron-it partnered with Chapter 4 to develop a software solution for shortening URLs, which can be used for all Chapter 4 clients to create and publish relevant links as “short links”. But the solution needed to be unique, in order to not alert spam filters across social media, email and the whole digital space. And it needed to add value to Chapter 4.

02 About the customer

Chapter 4 is a communication consulting company with offices across 10 markets in Central and Eastern Europe. Located in Vienna, Chapter 4 provides international and local clients with the expertise to lead in storytelling, PR and marketing excellence, stakeholder engagement and digital communication solutions. The company is Exclusive Affiliate of BCW Global (Burson Cohn and Wolfe), a leading global communications network.

03 What we did

Tron-it created a tailored Link Shortener from scratch, in a record time

Login page with integration for Twitter, Google and Facebook login options

Portal where clients could manage their shortened links

Reports for statistics on link clicks

The complete shortening mechanism with routing internet traffic from the short to the real link

QR code integration

Setup instructions

04 Our process

Step1

Solution Architecture

Step 2

Setup the hosting environment

Step 3

Development & testing

Step4

Deployment

Step 5

Stress test

Step 6

Web App handover

05 Technology


With TronIT, not only we now have a seamless collaboration platform for our international teams across 10 countries, but we are developing together solutions that keep us ahead of our competition

Boris Beker, Managing Partner, Chapter 4 Group

06 Conclusion

With the full liberty to act as we think it is the best and no constraints in any aspect of the Solution implementation, we were truly enjoying this project, having unleashed all our creativity and know-how potential. The Client received one unique platform to use for their own purposes or to support their clients with this unique service.